TikTok Is Taking Brand Personification to a New Level — But Remains a Hit or Miss
A cautionary tale about viral brands like Ryanair and Duolingo
Published in
4 min readFeb 16, 2022
Brand Personification has been a known tool to connect with consumers in a unique way. It often entails a company or corporation creating an “imaginary” ambassador that is associated with the brand and its values.
